Posts Tagged Customer segmentation

What can Microsoft learn about market segmentation from the 3 musketeers?

Customer segmentation

The leading video game console firms, Microsoft and Sony, will soon find themselves in a risky position: after years of enjoying successful products, loyal customers, lucrative market shares, and high profits, they will realize that the good days are over. They will face agile competitors, substitute products, and new business models that undermine the industry. How should they react to […]

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