Posts Tagged Strategy

What can Microsoft learn about market segmentation from the 3 musketeers?

Customer segmentation

The leading video game console firms, Microsoft and Sony, will soon find themselves in a risky position: after years of enjoying successful products, loyal customers, lucrative market shares, and high profits, they will realize that the good days are over. They will face agile competitors, substitute products, and new business models that undermine the industry. How should they react to […]

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Are the Freemium business model days over?

Freemium business model

About 3 years ago, the world witnessed the geek equivalent of a cat fight between Madonna and Lady Gaga. The participants were leading digital-age celebrities: Chris Anderson (The former editor of Wired and author of The Long Tail), Malcolm Gladwell (an admired columnist at The New Yorker and a best-selling Author), Seth Godin (a well known marketing guru), and Mark […]

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Will applying for a patent hurt your startup?

startup patent

Twitter, the cool social network with over 500 million registered users, is recognized for leading new trends, adapting to market developments, and innovating. Twitter’s unique attitude towards a well known strategy – that of applying for a patent – however, is less known. A research published in October 2011 discovered a surprising fact: there were no published patent applications submitted […]

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Is there a future for the middleman?

Middlemen

In a memorable episode of NBC’s comedy 30 Rock, Liz Lemon (played by Tina Fey) is concerned that her profession – a TV writer – may become obsolete. She visualizes a horrible nightmare: a bunch of strange people telling her: “You are one of us – people whose professions are no longer a thing”. Among these people are a travel […]

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